THE ART OF THE DONALD
(LESSONS from AMERICA'S PHILOSOPHER-IN-CHIEF)


I:  Building Your Empire, Deal by Deal

 Rule 1. Go Straight to the People Power Comes From.
  In Business, the Boss; In Elections, the People,

 Rule 2. If You;re Doing Something New,
  the Old Rules Don't Apply.

 Rule 3. You Don't Need Most People, Even the
  Ones Everyone Says You Need

 Rule 4. Always Seek Leverage

 Rule 5. Use Your Resources

 Rule 6. Be True to Your Brand

II: Embrace the Chaos

 Rule 7. Chaos Confuses the Enemy

 Rule 8. A Sense of Crisis Creates Demand for Command

 Rule 9. Excellence Through Competition

 Rule 10. Chaos Communication Theory

III: How to Keep Friends and Create Allies

 Rule 11. The Difference Loyalty Makes

 Rule 12. Delegate, Don't Micromanage

 Rule 13. Fire People Early and Often

 Rule 14. Have A Good Right-Hand Man

 Rule 15. Trust in Family

IV: Get Your Message Out

 Rule 17. Redefine Things on Your Terms

 Rule 18. Journalists Are Tools. Use Them

 Rule 19. Keep Your Message Simple

V: Dealing With Critics (and Other Haters and Losers)

 Rule 20. Life is War

 Rule 21. The People You Do Need, You Can Outsmart

 Rule 22 If You Can't Use Them Pour Water on the Circuit Boards

 Rule 23 Don't  Keep False Idols

VI: How to Win so much, You;ll get tired of Winning

 Rule 24. Your Best Business Partner Is Always Yourself

 Rule 25. People Won't Take You Seriously Until You Win

 Rule 26. Don't Throw Money at Your Problems

VII: How to Live the Best Life

 Rule 27. Eat Like A Normal Person

 Rule 28. Exercise Like a Man

 Rule 29. In Dress Combine Understated Elegance with Branded Flair

 Rule 30. Love Your Job


          EPILOGUE: The White House Challenge

  ...

  The higher you climb, the harder the game.

  Live a good life, follow your own path, and make
 the deal. The level we're dealing at, and the
 business it's in, well that's just going to have
 to come down to us.